Syllabus for BBA in Rural Management
Syllabus for Bachelor of Business Administration Rural Management
Programme Outcome (PO) & Programme Specific Outcomes (PSO)
Programme Outcome (PO)
  • Programme Outcome (PO)
  • PO - I: Knowledge: To acquaint students with strong theoretical background of management theory along with its application in real business world. Students will be able to use various management models in industry and real working environment.
  • PO - II: Core Competence: Students willdevelop professional skills in management, finance, production, marketing, human resource and international business through the utilization of innovative educational processes, in a modern, global and technological business environment for immediate employment and for life-long learning in advanced areas of management and related fields.
  • PO - III: Leadership: Students will be able to, demonstrate their leading role in the community, enabling him or her to take responsibilities and contribute to solving problems through innovative thinking, collective work, reflection, and self-development.
  • PO - IV: Problem Solving: Development of problem solving skills by effective team work, effective communication, critical thinking andsolving real problems through the use of management knowledge.
  • PO - V: Professionalism: Students will be provided with an educational foundation that prepares them for corporate environment, leadership roles along diverse career paths, with encouragement to professional ethics and active participation needed for a successful career.
  • PO - VI: Entrepreneurial Skills: Students will develop entrepreneurial skills through participating in various corporate expert session on recent trends in the field of management, soft skill session and management fest as well as cultural fest. Students will be provided platform to explain various business opportunities and challenges in a global business environment and approaches to deal with people in different situations.
Programme Specific Outcomes (PSO)
  • BBA with Finance Specialization
    • Students will able to analyze financial statement for critical discussion.
    • Students will able to understand various financial management theory and model to manage financial resources effectively.
    • Students will get acquainted security market and portfolio management.
    • Students will be able to manage various financial services.
    • Students will able to understand financial management and advanced financial management theory and their application.
  • BBA with Marketing Specialization
    • Students will able to analyze market through various concepts of marketing.
    • Students will be acquainted with consumer behavior and strategies to apply in real marketplace.
    • Students will able to manage the consumer supply chain and retail market.
    • Students will be able to identify and access global marketing opportunities in the international Marketplace.
    • Students will be acquainted with applications of promotional tools and advertising.
  • BBA with HR Specialization
    • Students will be exploring different branch of industrial relation and labor laws.
    • Students will be able to apply the rules of contract law and other business laws to real world conflicts and management challenges.
    • Students will be able to understand and apply the change management in business world.
    • Students will be able to understand and apply the counseling practices in organizational situations.
    • Students will be able to acquaint with compensation management and its role in designing and implementing successful business.
    • Students will able to acquaint the knowledge of requirement of training and development in business.
  • BBA International Business
    • Students will able to gain knowledge about international business and international market.
    • Students will be acquainted with foreign exchange market operations, multinational financial system, instruments used in international finance and short term financing related decision.
    • Students will be able to identify and assess global marketing opportunities in the international marketplace.
    • Student will be able to understand and apply economical knowledge in practical situation at international level.
    • Students will be acquainted with Indian economy, its functioning and its trade mechanism.
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